ADAM & EVA Award: Mercedes-Benz "Bauma" stand takes gold
Mercedes emerges as winner in the XL category for exhibition spaces up to 1500 m² - Jury impressed by site installation plan's good use of space

This year's Mercedes-Benz stand at the Bauma has been well received by the jury of ADAM & EVA – ADAM stands for the award for excellent brand and trade-fair presentations. In fact the jury was so impressed that it awarded the Mercedes-Benz stand the gold prize in the XL category, designed for trade fair stands with an area of between 501 and 1500 m².

 

The jury said: "A huge building site facility plan has been turned into a stage for cement mixers, bulk material trucks and similar items. As such, it appeals to the target audience of truckers very precisely, therefore making them feel that they have been understood and are being taken seriously. The playful quotations add the necessary touch of humour to the stand.

 

http://www.famab.de/adam/gewinnernullzehn/extralarge.html