- Visitor quality good despite fewer visitors from overseas as a result of the temporary closure of European airspace
- Record exhibition space and record number of exhibitors
- Over
420,000 visitors from more than 200 countries
bauma 2010
has marked a turnaround in the international construction machinery industry,
ushering in the hoped-for change in sentiment. And this was despite the ban on
air travel which impacted on the first few days of the fair.
"The
mood in the industry shows that in Europe the
bottom of the cycle is now behind us. Confidence has returned. Of course at the
start of the fair the exhibitors felt the lack of many customers from Asia and America – but
in the second half of bauma, this improved considerably. Messe München´s
crisis management in the days impacted by volcanic ash was outstanding."
This is how Ralf Wezel, Secretary-General of CECE,
the Committee
for European Construction Equipment,
summed up this year´s bauma. In doing so, he confirmed the expectations of the
sector as outlined by Dr Christof Kemmann, Chairman of the VDMA Construction Equipment and
Building Materials Machinery Industry Association, at the Main Press Conference
for bauma 2010 on the first day of the fair.
Although the
ban on air travel in Europe prevented visitors
and in the end around 50 exhibitors from overseas from coming to the fair, the
mood at the venue among the 3,256 registered exhibitors from 53 countries was
good by the close of the fair. Already by the mid-way point of the fair a
number of exhibitors were reporting more sales than they had expected.
"The good old times are coming back: the figures for sales taken at the
fair far exceed our expectations. We reckon we will be able to match the volume
we took at the record bauma in 2007. This is a clear signal that at
Zeppelin-Cat, too, business is moving forward again after the difficult year of
2009," confirmed Michael Heidemann, Managing Director of Zeppelin and CEO
of Zeppelin Baumaschinen GmbH, Germany.
Michikazu
Okada, Vice-President of Hitachi Sumitomo Heavy Industries Construction Crane
Co., Ltd., Japan: " We had a lot of new business opportunities some of
which already resulted in unexpected conclusions of sale."
The representative
survey of exhibitors conducted by TNS Infratest shows that bauma 2010, as the
leading world fair, is marking a change in mood following a year of crisis in
2009, and that this change is being felt in many international markets, with
few exceptions. Almost half the exhibitors are expecting the economic situation
to improve.
Even before the fair started, it was evident that worldwide the sector
had high hopes of the leading world fair in Munich: with 555,000 square metres
of space, all fully booked, and 60 percent of the exhibitors coming from
outside Germany, the fair registered new all-time highs for the overall number
of exhibitors, international participation and space booked. From China,
India and Turkey in
particular exhibitor numbers were up strongly on the previous event. "bauma is the Mecca
for construction equipment. Though the volcano shaded Europe
it is fascinating to see so many visitors from all over the world here," said Cuneyt Divris,
President of the Imder, Construction Equipment Distributors & Manufacturers
Association of Turkey.
Nevertheless, the general economic situation ahead of bauma and the
unexpected ban on air travel at the start of the fair did impact on the final
figures for visitor numbers: Over 420,000 visitors from more than 200 countries
attended bauma 2010. In comparison to bauma 2007, this was 17 percent fewer. 65
percent of the visitors came from Germany,
35 percent travelled from countries outside Germany. "Despite the many
emergency measures implemented by Messe München, in cooperation with its
employees in Munich and the international sales and association partners, in
the second half of the running time – which sees more visitors – not all of the
expected visitors from Asia, India and America were able to get to the leading
world fair bauma in Munich. However, because of the turnaround which bauma 2010
has ushered in for the sector worldwide, we are looking forward optimistically
to the already fully booked bauma China
2010 in Shanghai.
Interest in the new event bC India 2011 in Mumbai, too, has led to a
considerable expansion in the space originally earmarked for the event. For
many of the key players who were represented at the leading world fair bauma,
these events will offer international platforms in the two growth markets of China and India, and thus appeal also to the trade
visitors who this time were not able to come to Munich," said Klaus
Dittrich, Chairman & CEO of Messe München GmbH.
bauma 2010 has once gain lived up to its reputation as
the world´s leading trade fair for the sector, in presenting a wealth of
innovations: "Never before have there been so many innovations on display
in terms of sustainability and environmental and human protection. Despite the
economic crisis and the ash cloud, bauma remains the uncontested Number
One," confirmed Dr Reinhold Festge,
Managing Partner, Haver & Boecker, Germany.
Some
of the events in the bauma Forum, which particularly in the first two days of
bauma 2010 had included many specials about the partner country of India, had to
be cancelled or re-staffed. 44 lectures and events were able to take place as
scheduled from the third day onwards. The country specials in the bauma Forum
are organised in cooperation with the VDMA e.V., Germany´s engineering
federation, which is the conceptual sponsor of bauma.
The 30th bauma, International Trade Fair for Construction Machinery,
Building Material Machines, Mining Machines, Construction Vehicles and
Construction Equipment, will take place as planned in three years time, from 15
to 21 April 2013 in Munich. Pictures from bauma 2010 can be found at
http://www.bauma.de/en/Press/PhotoGallery Construction machinery
trade fairs of Messe München International (MMI) As
well as in the world´s leading trade fair, bauma in Munich,
Messe München International´s
core competence in the organisation of international trade fairs for
construction machinery is also demonstrated by bauma China, the leading event of
its kind in Asia. bauma China takes place every two
years in Shanghai. For the Indian subcontinent and
neighbouring countries, the construction machinery trade fair bC India provides an international platform for
global market leaders and the sector in India.
For
further information on the regional events of the MMI Group, go to: www.bauma-china.com, www.bcindia.com and www.imag.de.
Messe München International (MMI) Messe München International
(MMI) is one of the world´s leading trade-fair companies. It
organises around
40 trade fairs for capital and consumer goods, and key high-tech
industries.
Each year over 30,000 exhibitors from more than 100 countries, and over
two
million visitors from more than 200 countries take part in the events
in Munich. In addition, MMI
organises trade fairs in Asia, Russia,
the Middle East and South America. With six
subsidiaries abroad – in Europe and in Asia –
and 64 foreign representatives actively serving over 90 countries, MMI
has a worldwide business network. Environmental protection and
sustainability are key priorities in all MMI´s operations, at
home and abroad.
Further
information: www.messe-muenchen.de
Press contact: Claudia Stadler, Manager Communications
Messe München GmbH
Tel. (+49 89) 949-20 245, Fax (+49
89) 949-20249
presse@bauma.de 23e/MarcomGB1/cst
