stage detail

May 31, 2017

bauma Cluster: New design underlines strong brand identity

  • Unified visual identity around the world
  • Better orientation for customers


From Munich to Shanghai, Moscow, Johannesburg and Delhi: The success story of bauma reads like a journey around the globe. The biggest international network for construction machinery and equipment plays host to the sector at various locations around the world, providing a platform for all the latest developments and innovations in the markets. And this cluster of events is still growing, new locations are being added. Nicole Schmitt, Exhibition Group Director of bauma at Messe München: “With our new brand identity we speak a unified language around the world and present ourselves in a unified design. That means we are recognized by our customers all over the world as a strong global brand.”

Dynamic design
The core of the new design is the 3D bauma “b”, and a three-dimensional globe. This, like the cluster itself, is always in motion. In the center of the globe is the venue of the respective bauma event. In this way individual success stories are told, oriented to the country in question. These are supplemented by newly developed icons that present regional features or symbolize individual sections of the exhibition. The events appear in the usual color codes. The design character is being successively implemented around the world.

 
 
Highlights
active active active
for exhibitors
for visitors
for the press
Bird's eye view of the exhibition center during bauma

The largest trade fair in the world

bauma: The World's Leading Trade Fair for Construction, Building Material and Mining Machines and Construction Vehicles and Equipment sets future trends.

Bird's eye view of the exhibition center during bauma

The largest trade fair in the world

bauma: The World's Leading Trade Fair for Construction, Building Material and Mining Machines and Construction Vehicles and Equipment sets future trends.

The largest trade fair in the world

bauma: The World's Leading Trade Fair for Construction, Building Material and Mining Machines and Construction Vehicles and Equipment sets future trends.

Outdoor exhibition area of bauma

Exhibitor application 2019

Are you interested in participating in the world's leading trade fair bauma? Then register now using our convenient online application form.

Outdoor exhibition area of bauma

Exhibitor application 2019

Are you interested in participating in the world's leading trade fair bauma? Then register now using our convenient online application form.

Exhibitor application 2019

Are you interested in participating in the world's leading trade fair bauma? Then register now using our convenient online application form.

News

News

News