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About the Media Dialog

In 2019, the Media Dialog took place on January 28 and 29 at the ICM – Internationales Congress Center München.

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Media Dialogue with a Focus on Digitization

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The world's largest trade fair will be even larger in 2019. Two new halls. More open space. At bauma media dialogue, which brings exhibitors and journalists together in the run-up to bauma, the current figures were presented to the trade fair and also to the industry as a whole.

“The construction machinery industry around the world is very, very healthy. Despite all the economic challenges we’re now seeing, with BREXIT andx a trade war between the US and China, the industry is confident and is also approaching bauma 2019 with great confidence.”

Klaus Dittrich, CEO Messe München

Despite the positive prospects: the construction machinery industry faces major challenges. The most important topics are, above all, shortage of skilled labour and digitisation.

“The problems of digitisation and shortage of skilled labour parallel. They can’t be separated from each other. We simply address the shortage of skilled workers by trying to invest in training, because in the course of digitization, our employees’ working environments are also changing. And, of course, we also have to take the employees with us in these changed working conditions.”

Ralf Lüddemann, Chairman of the Central Association of the German Construction Industry e.V.

Given that, the state of digitization is quite diverse. A recent study by Messe München found that only 4% of respondents say they are among the frontrunners. Nevertheless, around 20% do not see any need for action at the moment.

“The big challenge now is, to make the products smarter. And, to use intelligence where it makes sense, also on all platforms, via all manufacturers, so the productivity on the construction sites, of our customers increases. Because it is no use to a contractor if three out of ten of their machines are connected and the other seven are not. Manufacturers and users will be expecting solutions to these challenges at bauma 2019.”

Franz-Josef Paus, Chairman of FB Construction Machinery in the VDMA

“I believe the message coming from bauma will be: digitization is the future of this industry.”

Klaus Dittrich, CEO Messe München

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