The easiest way of managing invitations: our online campaign tool

Icon online campaign tool

Effective invitation management

The easiest and most uncomplicated way to invite customers to bauma with an online voucher? Simply leave it to us—or to be more precisely: to the online campaign tool of the new ticket system. A few clicks and the vouchers are sent automatically.

Sending the online vouchers via the online campaign tool demands minimal effort but provides maximum benefits.

Benefits at a glance

  • You use the pre-formulated invitation e-mail stored in the system. Thus, you do not need to create an own shipment campaign.

  • The online voucher link is automatically integrated into the e-mail and takes the recipient directly to the registration where she/he only needs to enter her/his personal data.

  • The invitation e-mail with the voucher links can be resent at any time thanks to the voucher management.

  • The system records all assigned voucher numbers/links and thus prevents errors.

  • Already sent vouchers can be viewed online at any time and you can track which vouchers have been redeemed.


Additionally, you can use the striking voucher banner with link to the online registration offered in the bauma Exhibitor Shop free of charge.

Please note: The stored e-mail templates cannot be customized.

How to access the online campaign tool

Laptop with a view of the bauma exhibitor shop

  1. Sign in to the bauma Exhibitor Shop with the Messe München account login details.

  2. In the section Passes and tickets, click on Vouchers for visitor tickets (for ticket management) and order the desired number of online vouchers.

  3. To start the e-mailing campaign, click on Invite visitors.


Our User Guide explains all further steps and provides helpful tips.

Good to know

  • Why is it necessary to register vouchers prior to the event?

    Important for your customers: the vouchers can only be used when they registered online in advance. Online vouchers cannot be redeemed at the entrance

  • How to prevent problems with ticket loss / pass control / lead management

    To prevent problems with ticket loss, pass control or lead management, do not redeem several vouchers in your own name or by using a wrong name / e-mail address for your clients.

  • Information for Scan2Lead users

    Data can only be recorded by scanning if the visitors registered online.

  • What am I charged for?

    As a matter of course, we only invoice the vouchers that are actually used to access the trade fair.

    You can track the status in the portal under the section “Manage vouchers and invitations”.

    We will also charge vouchers that your clients used in case you cancel your participation

  • How to manage redeemed vouchers

    Already prior to the event, you can see who redeemed your voucher and you can contact the clients again. If a client does not register in advance but redeems the voucher at the cash desk—not possible with online vouchers—the customer data cannot be provided digitally.

  • Ticket resale

    The resale of vouchers is not permitted.

  • Why is it necessary to register vouchers prior to the event?

    Important for your customers: the vouchers can only be used when they registered online in advance. Online vouchers cannot be redeemed at the entrance

  • How to prevent problems with ticket loss / pass control / lead management

    To prevent problems with ticket loss, pass control or lead management, do not redeem several vouchers in your own name or by using a wrong name / e-mail address for your clients.

  • Information for Scan2Lead users

    Data can only be recorded by scanning if the visitors registered online.

  • What am I charged for?

    As a matter of course, we only invoice the vouchers that are actually used to access the trade fair.

    You can track the status in the portal under the section “Manage vouchers and invitations”.

    We will also charge vouchers that your clients used in case you cancel your participation

  • How to manage redeemed vouchers

    Already prior to the event, you can see who redeemed your voucher and you can contact the clients again. If a client does not register in advance but redeems the voucher at the cash desk—not possible with online vouchers—the customer data cannot be provided digitally.

  • Ticket resale

    The resale of vouchers is not permitted.

Our special offer: TrustedTargeting plus free vouchers

Make the most of our online vouchers. Combined with TrustedTargeting they are the ideal tool to not only invite existing clients but also invite potential new customers. Direct. Targeted. And without waste circulation. For you this means:

  • access to all target groups that are relevant to you
  • direct contact opportunity to arrange a meeting
  • 50 free online vouchers when placing an early bird order for the Starter kit until 22.12.2018


Learn more!