Discover your hero potential: Working Hero presented by bauma


Digital storytelling with the 1st web tv series for the construction machinery industry.

Working Hero gives you as a bauma exhibitor the chance to use digital storytelling to present your organization and brand as credible, attractive and it creates a lasting branding image.

Working Hero clients enjoy a direct and emotional approach to the bauma community - you choose your relevant target audience for your Working Hero episode from our global bauma database.

Why do bauma exhibitors book their Working Hero episode with us?

  • bauma as sender: they want a prestigious worldwide known brand to tell their story in order to perceive higher credibility and trustworthiness.

  • The power of emotion: they know that fascinating video formats are crucial for their marketing campaigns and often combine Working Hero with their image video.

  • Unique positioning: they are eager to position themselves as pioneers in creating high emotional content which distinguishes them from their competitors.

  • Employer branding: we produce high quality journalistic content, which our exhibitors can promote on their own communication channels.

  • Minimal effort: our professional Working Hero producer team with many years of TV- and cinema expertise relieves our exhibitors marketing and human resources.

I will be glad to give you further assistance and support you on your hero’s journey.

Kristin Standhardinger